Lily answers every call, WhatsApp, SMS and email in your club's voice — then fills quiet courts, wins back lapsed members and chases unpaid balances on her own. Not booking software. A bespoke AI workforce that does the work of your front desk, your marketer and your credit controller.
Every club gets the answering brain, Ask Lily, the live schedule and the dashboard that logs it all. The revenue and growth engines switch on by tier.
Phone, WhatsApp, SMS and email — one brain, your club's voice. Known members greeted by name. Anything she can't handle lands in a "needs you" feed for the team.
She spots quiet and off-peak slots and offers them to the right members — filling the sheet without you lifting a finger.
She notices who's gone quiet and reaches out with the right nudge at the right time — reactivating dormant members automatically.
Money owed to the club, chased politely and autonomously until it's paid — no awkward phone calls for your team.
On-brand social posts and a growth engine — plus email, SMS and WhatsApp campaigns, drafted and sent from one place, always in your colours and voice.
Americanos, socials, tournaments and leagues — created, promoted, filled and followed up. Plus the Business Suite: commission a finished piece of work and she delivers it.
Call her, message her on WhatsApp, or chat right here. This is the real Lily answering as our demo club from its own knowledge — the same brain that would answer your members.
She's warm, she's accurate, and she only ever answers from what the club has actually told her — no made-up prices, no corporate waffle. On WhatsApp and the phone she greets returning members by name.
Try a question on the right, give her a call, or message her on WhatsApp like a member would.
Every call, message, action and pound — logged and recorded. This is the operator film: the comms inbox, the schedule, retention, campaigns and the Lily £arned ledger. Tap it to watch full screen, with sound.
Lily is the only one that attributes the revenue she brings in — filled courts, reactivated members, balances collected — and nets it against what she costs on the Lily £arned ledger. You watch her cover her own fee.
Priced against a payroll, not software. Both include the answering brain, Ask Lily, the live schedule, your dashboard and your locked Brand Library — plus a monthly Lily balance for usage.
Plus a one-off setup & onboarding from £2,499 — bespoke build: knowledge load, your agents tuned, number porting, brand guidelines, connectors and full testing before go-live. Figures assume a mid-size club (roughly 4–8 courts); larger multi-court venues are banded up for the scale they put through her. Metered usage beyond your balance is billed simply and offset by Lily £arned. Final terms set per club.
Everything a club could otherwise buy falls into one of these. Lily does the job of the people — for a fraction of the payroll.
| What a club buys | What it actually is | Typical / month |
|---|---|---|
| Booking / management SaaS | A tool that saves admin time | £160–£395 |
| AI receptionist (single channel) | A voice bot that takes messages | £120–£395 |
| Human receptionist (1 FTE) | One person, one channel, ~40 hrs/wk | £2,200–£2,800 |
| Marketing hire (1 FTE) | Social + campaigns, office hours | £2,500–£3,500 |
| Lily Complete | The whole team — omnichannel, records & proves everything | £1,999 |
At full build Lily does the work of roughly 5–6 roles — call it £11,000–£14,000/mo of loaded salary. One hire's cost, a whole team's output. Ranges are market comparables, not quotes.
Book a 20-minute demo and we'll show her answering, filling and chasing — live, in your club's world. Setup is bespoke and handled end to end.
Tap the film to start the sound