PerCorner AI · The padel intelligence system

The intelligence layer
for padel.

PerCorner turns a padel club into a fully optimised, data-driven business — using cutting-edge AI and computer vision to run operations, grow revenue, and understand the game like never before. Plug in your existing booking system and switch the whole club on.

1
Intelligence layer over your existing club & booking system
24/7
AI running comms, retention, events, coaching & ranking — live today
10×
Dormant members & revenue sitting unused in the average club's data
0–7
Per-corner rating no one else in the sport can produce
The system

Not software. An intelligence layer.

Most club tech just takes bookings. PerCorner sits on top of whatever you already run and turns the whole operation into a self-optimising, data-driven business — three layers working as one.

01

Run it

The AI operations layer. Lily answers every call and message, fills events, wins back dormant members, posts to social, and reports to you nightly. The club runs itself.

Operations & revenue
02

See it

PerCorner Vision turns every ranked match and lesson into data — per-corner attribution, shot profiles, heatmaps, coaching cues. The first real eyes on what actually happens on court.

Computer vision & data
03

Compound it

Every match, lesson and conversation makes the models sharper — better ranking, better coaching, better retention. The data becomes an asset that grows with every club that plugs in.

The moat

All the club has to do is plug in their existing booking system — Matchpoint, Playtomic, Padel Mates or our own — and switch it on. Nothing to rip out, nothing to migrate.

See it run · interactive

Don't take our word for it. Watch it.

Three ways to see PerCorner work, in under a minute each. Tap in — these are live, interactive demos, not screenshots.

The AI management layer

The whole club, on autopilot.

PerCorner is the operating system a padel club runs on. It ingests the data your booking system can't use, automates the work your staff don't have time for, and turns one inbox, one calendar and one player list into a business that markets, books and retains by itself. At its front door is Lily — already answering every call at a real club today.

01

Lily — AI Assistant

Answers every call, WhatsApp and SMS in one brain. Quotes real availability from the connected booking system, captures callbacks, books, and updates her own knowledge from a single text. Reviews herself nightly.

● Live today
02

Comms Dashboard

Watch every Lily conversation live across all three channels. Staff pause her per-thread, jump in to type, then hand back. One screen for the whole front desk.

MVP
03

Integration Layer

One canonical player/court/booking model behind swappable connectors. Plug into TPC Matchpoint, Playtomic or Padel Mates — read availability, pull customer data — without ripping anything out.

Strategic core
04

Event & Tournament Engine

Staff define the format; PerCorner creates the content, mailshots, WhatsApp/SMS & social campaigns, then promotes, fills, books, runs the draw and posts the recap.

Flagship demo
05

Marketing Autopilot

Connect Instagram, TikTok & Facebook. AI generates and schedules club content — highlights, promos, member spotlights — with owner approval before anything posts.

Phase 2
06

Owner Dashboard

Revenue, court utilisation, peak yield, membership growth, campaign ROI and Lily's activity — the single pane an owner checks once a day.

MVP
The goldmine nobody's mining

Every club is sitting on a dead asset.

Booking platforms record transactions — they don't tell a club who's drifted away. So thousands of members who once downloaded the app and played simply vanish, with no one noticing and no one reaching out. That churned base is the cheapest revenue a club will ever find. PerCorner finds it.

A real club: 11,000 app downloads. Fewer than 1,000 active players. And no way to see who stopped, when, or how to win them back.
Matchpoint can't tell them who has ever played, how often, when someone last visited, or who's gone quiet. The data exists — it's just inert. PerCorner ingests it, builds a real profile for every player, scores churn risk, and lets Lily reach out automatically to the right people at the right moment: "we've missed you — here's a court on us this week."
11,000
downloads — the audience already acquired and paid for
<1,000
active — leaving 10,000+ dormant players unworked
0
visibility today into who churned or who to re-engage
Conservative reactivation model — illustrative, one club
Dormant base
10,000
downloaded, not currently active
Reactivated at just 3%
300
players brought back to play
Avg. 1 booking / month
£12
illustrative court spend each
Recovered / month
£3,600
from reactivation alone
At a deliberately modest 3% reactivation and a single booking each, the dead data alone recovers ~£3,600/month — comfortably covering the full platform fee before a single new member, event, or coaching session is counted. Every figure here is illustrative and varies by club — but the point holds: the audience is already paid for. PerCorner just wakes it up.
The defensible edge

Every padel ranking moves both partners the same.
Ours doesn't.

Padel is always played in pairs, so every existing system — Playtomic, FIP, the lot — moves you and your partner by the same amount. Lose because your partner made the errors, and you're penalised anyway. That's the universal flaw nobody has fixed, because nobody else has the data to fix it.

PerCorner watches the match and attributes every point, error and winner to the player who actually made it — so your rating reflects your game, per corner.
It's the one thing no booking platform can copy, because it requires per-shot computer vision they were never built to capture. The ranking earns trust with a transparent "why" behind every move — and it doubles as the fairest way to rate new players before they join matches: history form, a video, a proposed 0–7 level, a coach's one-tap confirm only on the edge cases.
07

PerCorner Vision

Club cameras and uploads turned into match stats, shot classification, court-coverage heatmaps and auto-clipped highlights — the data layer powering ranking, coaching and content.

Phased
08

Coaching Studio

Players fill a history form and upload session video; the coach reviews async with an AI assistant, adds notes, and the full player report is delivered automatically — no coach on court required. Players can also submit their own match video for a paid AI analysis & report — the club earns a per-corner fee on top of the court fee.

MVP · revenue
09

Player App & Profiles

Personal stats, rating progression and shareable highlight reels — a second, member-side revenue line that rides the same infrastructure.

Phase 2
Full feature scope

Everything in the box.

The complete feature set, mapped across the platform. Build order and dependencies live in the tech brief.

L1 Omnichannel AI receptionist

Voice + WhatsApp + SMS, one personality, one knowledge base, booking-aware via function calling.

L2 TEACH knowledge updates

Staff text one line to update Lily instantly across every channel — no dashboard.

L3 Callback capture & alerts

Never says "unavailable" — takes name, number, reason; notifies the right staff instantly.

L4 Nightly QA & daily summary

Every conversation transcribed, quality-checked, and summarised to the owner each evening.

L5 Comms dashboard & take-over

Watch Lily live; staff pause her per-thread and jump in, then hand back.

T1 Dead-data ingestion

Pull the full customer history out of the booking system into one real profile per player.

T2 Churn-risk scoring

Flag who's gone quiet, who's at risk, and who to reach out to — automatically, daily.

T3 Automated reactivation

Lily re-engages dormant players with the right offer at the right moment across their preferred channel.

T4 Segmentation & journeys

Segment by level, frequency, spend, status; run win-back and onboarding sequences.

E1 Event builder

Americano, Mexicano, round-robin, knockout — format, courts, capacity, price, level limits.

E2 Auto-promote & fill

Generates poster, email, WhatsApp/SMS & social; promotes, books, waitlists, auto-fills drops.

E3 Live draw, scoring & recap

Runs the draw, live standings, results — then auto-posts recaps with Vision highlights.

M1 Social content automation

AI-generated club content scheduled across IG/TikTok/FB with an owner approval workflow.

M2 Campaign manager

Multichannel campaigns with ROI tracking, tied to CRM segments.

R1 Per-corner attribution

Points, winners and errors assigned to the individual, not the pair — the core ranking innovation.

R2 Ranked matches

Players set up ranked games; results reviewed by Vision; ratings move per individual contribution.

R3 Transparent changes & appeals

Every move shows its reasoning and confidence band, with an appeals path.

R4 AI onboarding rating

History form + video → proposed 0–7 level, auto-approved when confident, coach-escalated on edge cases.

V1 Match stats & heatmaps

Rally/shot counts, duration, win-loss, court-coverage and positioning maps from club video.

V2 Shot classification & clips

Bandeja, víbora, smash, lob, volley, bajada; auto-highlight clipping for content & profiles.

C1 Async coaching reports

History form + session video → AI-assisted coach review → full player report, delivered automatically. No coach on court.

C2 Paid AI game analysis

A player submits their own match video and pays for an AI breakdown & report to improve next time. The club takes a per-corner fee on top of the court fee — a new income line per player.

C3 Coach Mic

A clip-on mic records the lesson; PerCorner transcribes it, writes the session summary, and pins the coach's spoken cues to the exact moment on the video. The report writes itself.

X1 Booking connectors

TPC Matchpoint, Playtomic, Padel Mates — read availability, sync customers, two-way where APIs allow.

X2 Own booking (full-house)

Court scheduling, open matches, member windows, payments, balance & cancellation rules for greenfield clubs.

The flywheel

Why the modules compound.

Each module makes the next more valuable — that's what turns a tool into a platform a club can't leave.

Data flows in

Booking history, calls and matches become one live profile per player — owned by the club.

Retention re-engages

Churn scoring + Lily wake the dormant base into bookings, filling courts and events.

Vision & Coach Mic capture play

Every match filmed and every lesson recorded becomes per-shot data, ranking signal and coaching insight — the spoken cues from Coach Mic train both the ranking and the AI coach.

Models get sharper

More play and more coaching data means better per-corner attribution and better AI recommendations — the system improves itself with every session.

Content & events convert

Clips market the club; rated players get filled into events automatically — more play, repeat.

The upside

More revenue. And an asset that compounds.

PerCorner pays for itself in recovered and added revenue — and quietly builds something rarer: the first real dataset on how padel is actually played and run, at scale.

Revenue the club can see

Optimise the business you already have

Dormant members reactivated~£3,600/mo
Events filled automatically+occupancy
Paid AI coaching & analysis feesnew line
Off-peak courts sold by Lily+utilisation
Staff hours saved on admin & phones−payroll

Illustrative — figures vary by club. The point: the growth comes from the members and courts the club already has.

Data the industry doesn't have

A strategic asset that grows with every club

No one owns a clean, structured picture of how padel is played and run — per-shot performance, real churn behaviour, what fills courts, how players improve. PerCorner captures it as a by-product of running the club.

That dataset sharpens our own ranking and coaching models, and over time becomes a strategic moat and long-term value driver in a sport growing faster than anywhere has the tools to measure.

Data is used to power PerCorner's products and the clubs' results, always within player consent and data-protection rules.

The plan

Prove it at one club. Then the world.

The wedge is already live. The path from a single proven club to a global network is deliberate and de-risked.

Now · Pilot

Brentwood Padel Club

BPC is the proving ground — Lily is already running there. We harden the full system on a real, busy club with a real owner who wants it to win.

Next · Network

Roll out with Keith

Keith, BPC's owner and 50/50 founding partner in PerCorner, opens the door to the wider club network — a credible operator selling to operators, club by club.

Then · Global

The padel intelligence layer

Every club that plugs in makes the system smarter and the data more valuable. The network compounds — toward the default intelligence layer for the sport, worldwide.

Padel is the fastest-growing sport on earth — and no one has built the intelligence layer underneath it. PerCorner starts at Brentwood, with Keith, and rolls out from a club that already works.
Pricing

Priced against a payroll, not software.

This isn't a booking subscription and it isn't a chatbot. It's a done-for-you AI team — receptionist, marketer, retention manager and analyst — plus the revenue from waking a club's dead data. Three revenue layers: the club subscription, a member-side player subscription, and per-use fees. It pays for itself in reactivated bookings alone.

Lily
£1,499/mo
The always-on AI front desk, fully managed — the live, proven entry point.
  • Voice + WhatsApp + SMS, one brain
  • Number porting & setup handled
  • Comms dashboard + take-over
  • TEACH updates, callbacks & alerts
  • Nightly QA + daily owner summary
FULL PLATFORM
PerCorner
£2,499/mo
The entire AI management layer — automation, retention and ranking.
  • Everything in Lily
  • Dead-data ingestion + churn reactivation
  • CRM, segmentation & journeys
  • Event engine + marketing autopilot
  • Coaching Studio + PerCorner Vision
  • Per-corner ranking + player app
Player tier
Free + Pro £6/mo
The member-side app — free to drive club stickiness, Pro for personal upside. A third, recurring revenue layer.
  • Free: booking, club & combined rating, ranked matches, standard reports, profile
  • Pro: full video parsing, deep stats, outside-club uploads
  • Pro: 3 AI highlight reels/mo, then per-reel fee
  • Per-use on top: paid AI analysis, recorded coaching, extra reels
  • Ranked-match courts priced slightly higher (Vision included)

Optional add-ons: usage beyond bundled allowances (voice minutes, Vision match credits, campaign sends), event revenue-share on events we fill, and per-use fees on paid AI game reviews and the "record & analyse" coaching tier (video + audio + report, chosen at checkout) — the club takes a cut on top. Recording is always opt-in and consented at booking. Ranked-match courts are priced slightly higher with Vision capture included. Pricing reflects a fully managed service; final terms set per club. ROI figures shown are illustrative and vary by club.

Brand system

The look: precision sports-tech.

The corner bracket lives on the C — court line, camera frame, and the "corner" you're judged on, all in one mark. Dark court surface, one electric accent, editorial type. Confident, not corporate.

PerCornerAI
PerCornerAI
APP ICON
Palette
Court Black#0C0E0B
Volt#C8FF42
Clay#D96A3F
Bone#F4F1E8
Panel#1C2114

Volt is the single hero accent — used sparingly, like the ball on the court. Clay is the warm secondary for human moments. Everything else stays out of the way.

Typography
Display — Archivo Black
Win your corner.
Editorial — Fraunces Italic
judged individually
Data — Space Mono
RATING 5.4 · ±0.3 · 6 MATCHES
Body — Archivo
Clean, neutral, readable at every size.
Voice & architecture

Tagline: "Win your corner."
One-liner: The AI operating system for padel clubs — and the only ranking that judges you, not your partner.
Tone: Confident, precise, a little insider. Speaks padel fluently. Never gimmicky, never corporate.

Architecture:
PerCorner AI — the platform / company
Lily — the named AI assistant at the front door
PerCorner Vision — the CV / data layer
PerCorner Ranking — the per-corner moat

The wedge is live. The platform is the prize.

Lily already answers every call at a real club. Retention wakes the data. Ranking locks in the moat. The full architecture, MVP line and build sprints are in the tech brief.

Open the tech brief & build plan →