Executive summary · one page

The intelligence layer
for padel.

PerCorner turns a padel club into a fully optimised, data-driven business — cutting-edge AI and computer vision running operations, growing revenue, and capturing data no one else in the sport has. Plug in the existing booking system and switch it on. The wedge is already live at Brentwood Padel Club.

i. The wedge — live today

Lily already answers every call.

PerCorner's front door is Lily — an AI assistant handling voice, WhatsApp and SMS for a real padel club right now. One brain, every channel, booking-aware, fully managed. It's proven, it's earning, and it's the beachhead the rest of the platform expands from.

24/7
Every call, message and text answered — in one ring
3
Channels, one personality, one knowledge base
0
Missed calls, missed leads, or after-hours gaps
ii. The goldmine — already paid for

Every club sits on a dead asset.

Booking platforms record transactions; they can't tell a club who drifted away. At one real club: 11,000 app downloads, under 1,000 active — and zero visibility into who churned or how to win them back. PerCorner ingests that data, scores churn risk, and lets Lily reactivate the right players automatically.

10,000 dormant players sitting unworked in a single club's data — the cheapest revenue it will ever find.

Reactivate just 3% at one booking each and that's ~£3,600/month recovered — covering the full platform fee before a single new member. (Illustrative; varies by club.)

iii. The moat — uncopyable

The only ranking that judges you, not your pair.

Padel is played in pairs, so every existing system moves both partners equally — lose because your partner erred, and you're punished too. PerCorner's computer vision attributes every point per corner, to the individual who made it. No booking platform can copy it, because none capture per-shot data. It's the fairest ranking in the sport — and the defensible core.

0–7
Per-corner rating, calibrated to the scale players know
per player
Attribution, not per pair — transparent, with appeals
∞
Match footage that compounds into a data moat
iv. The platform

One brain, many jobs.

Beyond Lily, retention and ranking, PerCorner runs the whole operation — and each module makes the next more valuable.

—

Event Engine

Owner sets the format; PerCorner builds the content, promotes across every channel, fills the slots, runs the draw and posts the recap.

—

Coaching Studio

History form + session video → async AI-assisted coach review → a full player report. Players can also pay to have their own match video analysed — the club earns a per-corner fee on top of court revenue.

—

Marketing Autopilot

Auto-generated club content and campaigns across IG/TikTok/FB, with one-tap owner approval.

Plus a swappable integration layer — plug into TPC Matchpoint, Playtomic or Padel Mates, or run the club's booking on PerCorner directly.

v. The model

Priced against a payroll, not software.

This is a done-for-you AI team — receptionist, marketer, retention manager, analyst — not a booking subscription. Two simple tiers; it pays for itself in reactivated bookings alone.

Lily
£1,499/mo
The always-on AI front desk, fully managed — the live entry point.
Full platform
£2,499/mo
The entire AI management layer — automation, retention, ranking.

Plus usage add-ons, optional event revenue-share, paid AI game-analysis fees (club takes a per-corner cut), and a member-side player subscription (~£5–8/mo). Figures are benchmarks to validate with the first clubs.

vi. The opportunity
Padel is the world's fastest-growing sport — and there's no intelligence layer sitting on top of the clubs running it. PerCorner is building it: proven at Brentwood Padel Club, then rolled out globally with Keith, BPC's owner and 50/50 founding partner — a credible operator selling to operators.
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